Content Strategy. Brand Voice.
AI That Doesn’t Wreck Either.
The experience to know what works. The tools to do it faster.
AI tools are making it easier to publish and harder to be remembered, flattening brand voices into the same beige blur. The brands people remember don't sound like everyone else, and they don't let their tools influence that personality.
Your voice is your most durable competitive advantage. I make sure AI sharpens it instead of erasing it. I've built content programs from scratch, rebuilt ones that were broken, and helped teams figure out where AI is helping and where it's doing damage.
What I Do
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From content audits to full editorial roadmaps built around your audience and your goals.
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Rather than static guideline PDFs, I provide full voice systems with recommendations for integrating guidelines into existing tools so they are searchable and accessible where your writers and designers actually do their work.
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Practical systems that help content teams work faster without losing the editorial judgment or voice that makes content impactful and unmistakably you.
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Your ideas, your voice, your byline. I've placed content in TechTarget, Wired, Forbes, and more, building platforms that outlast the campaigns that launched them.
By the
Numbers
13 years building content programs that scale.
2x organic traffic growth in 6 months,
$0 paid spend.
30–50% organic visibility improvements across client accounts.
45%+ newsletter engagement rates.
Top of Google rankings in under 6 months.
407M+ campaign impressions on a single integrated program.
What people say about my work:
“Kim has a unique combination of skills that make her a fantastic writer. She is a phenomenal listener. Her deep understanding of the subject matter she represents informs her approach. She is a true creative. Kim's approach is always fresh and unique. She is a pro. Kim's ability to identify the right tone and "voice" for her work is not typical in my experience. I wouldn't hesitate to recommend her as someone that I trust to deliver great work regardless of genre, or environment.”
— Rob
“Kim is the kind of teammate every content director hopes to have — sharp, curious, and incredibly dependable. She brings a rare balance of big-picture thinking and precision, which shows up in everything from content and messaging strategy, to SEO and copywriting.
She’s also quietly pioneering in the AI space. Kim has developed custom GPTs tailored to our work and has already started streamlining internal processes to make our content workflows more efficient. She’s thinking critically about how these tools fit into real-world marketing work. Kim loves a challenge to sink her teeth into.
What I appreciate most is her thoughtfulness. Kim asks smart questions, listens closely, and delivers work that’s both strategic and grounded in execution. She's someone I trust with the details and the context behind them, which is no small thing in a fast-moving environment like ours. Kim been a tremendous asset to our team, and I’m genuinely excited to see what she does next.”
— Beth
Ready to Build Something That Actually Works?
Whether you're looking for a strategic partner on a long-term content program or need someone who can walk into a broken system and fix it, I'd love to hear what you're working on.